advantagesolutions.netAdvantage Solutions: Powering Commerce. Driving Your Growth.

Form Search Search and Submit QueryOur Story Our Purpose Diversity, Equity and Inclusion Leadership Board of Directors International What We Do Branded Services Retailer Services Experiential Services Newsroom Investors Working At Advantage Contact Toggle Search Advantage Solutions We are the unseen architects of your everyday shopping experience. Shopper Outlook: How consumers are tightening their belts As inflation continues to squeeze shopper budgets, expect to see even more dining at home and less spending on high-end food items by consumers. Download YOUR FREE COPY Pause Background Video What do We Do? We generate demand for consumer brands and retailers, converting shoppers into buyers in every way they shop. A ONE-OF-A-KIND ENTERPRISE We provide brands and retailers with unmatched scale, intelligence and top talent. Branded SERVICES We serve as an extension of consumer products companies’ marketing, sales, omnicommerce, business process outsourcing and supply chain teams, providing the reach and expertise to get brands onto shelves and into shoppers’ hands. Learn More Retailer SERVICES We provide in-store merchandising, store brand and marketing development and experiential support to retailers, expertly designed and delivered to meet shoppers’ needs. Learn More Experiential SERVICES We bring brands to life by providing live events, demonstration and sampling to consumers where they live and shop. Learn More Operational Scale Remarkable Results Remarkable ResultsWe’re large, but nimble. Our extensive reach supports broadscale sales and marketing initiatives that bring more products to the physical and digital shelf with campaigns that influence more consumers and shoppers, faster, cheaper and more effectively. Coast-to-coast reach in headquarter sales, in-store merchandising and sampling services in the U.S. and Canada Targeted digital advertising at scale using first-party data 3.5K+ Clients 150K U.S. physical stores visited $180B Physical and digital sales managed 17 Channels of trade 2M+ In-store sampling events each year 95% U.S. retailers using Advantage as exclusive in-store experiential partner No. 1 Private-label company Retailer merchandising company Our teams have been recognized by clients and customers as premier partners. From retailer headquarters to physical and digital carts, our work drives product visibility, availability and sales. Significant, measurable results Preferred partners and agencies of record 17% Average first-year sales growth Recent national clients who switched to Advantage Sales 40% More growth on average than direct sales teams 35-50% Cost savings vs. directly staffed models of our sales service 17% Higher private brand share of sales mix For retailers working with Daymon Sampling of marketing awards, recognitions, honors Adweek The Ad Club Chief Marketer The Effie Awards Google Premier Partner Graphic Design USA Marcom Awards Our Sales, Marketing and Retailer Services teams have been recognized by clients and customers as premier partners. From retailer headquarters to physical and digital carts, our work drives product visibility, availability and sales. Significant, measurable results Preferred partners and agencies of record 17% Average first-year sales growth Recent national clients who switched to Advantage Sales 40% More growth on average than direct sales teams 35-50% Cost savings vs. directly staffed models of our sales service 17% Higher private brand share of sales mix For retailers working with Daymon Sampling of marketing awards, recognitions, honors Adweek The Ad Club Chief Marketer The Effie Awards Google Premier Partner Graphic Design USA Marcom AwardsSkip to News The Advantage of Advantage Our position at the intersection of brands, retailers and consumers affords us a unique perspective. A Relentless Dissatisfaction With the Status Quo Restless? Humble? Focused on the future? Yes, yes and most certainly yes. Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start. Future-Forward Vision and Service Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster. We continually invest in The best talent The newest and most sophisticated technology, data and analytics Ahead-of-the-curve capabilities Our Diversity Is Our Superpower A service business is a people business and we’re powered by skilled and passionate people. We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries. We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business. Diversity, Equity and Inclusion The Advantage of Advantage Our position at the intersection of brands, retailers and consumers affords us a unique perspective. A Relentless Dissatisfaction With the Status Quo Restless? Humble? Focused on the future? Yes, yes and most certainly yes. Delivering results in the consumer goods and retail sphere demands nothing less, which is why we’ve embraced change from the start. Future-Forward Vision and Service Our unique vantage point allows us to strategically and proactively invest in new ways to solve problems and seize on opportunities faster. We continually invest in The best talent The newest and most sophisticated technology, data and analytics Ahead-of-the-curve capabilities Our Diversity Is Our Superpower A service business is a people business and we’re powered by skilled and passionate people. We’re a talented, diverse group of more than 60,000 associates — entrepreneurs, subject matter professionals, retail operators, data scientists and creatives — with experience in a broad range of industries. We’re committed to creating a workplace where everyone is respected, valued for their uniqueness and has an opportunity to succeed. Our eight employee resource groups offer associates the opportunity to build community, grow personally and professionally, and bring their perspective to topics that spur innovation and build business. Diversity, Equity and Inclusion News and Publications News 05.13.2024 ‘Sampling is in our DNA’: How Advantage is helping Mid-Day Squares conquer Canada Selling 90,000 Mid-Day Squares. In one store. In 13 days. That kind of record-breaking performance… Learn More News 05.09.2024 Advantage reaffirms full-year 2024 guidance; details technology investments Advantage Solutions today reported first-quarter revenues of $906 million, up 1% over the same period a year… Learn More News 05.07.2024 Advantage is joining in the fight to end period poverty The challenge for many women and girls to afford feminine hygiene and menstrual products, known… Learn More News 05.06.2024 Advantage Solutions tells retailers, ‘Leave the heavy lifting to us’ With massive steel shelves stacked floor-to-ceiling with tools, lumber and paint, the traditional home-center retail… Learn More Visit the NEWSROOM Our Clients From emerging brands to the world’s most recognized names, we’re proud to serve more than 3,500 clients across a wide variety of industries. 8001 Forsyth Boulevard Suite 1025 Clayton, MO 63105 U.S.A. 314-655-9333 / phoneOur Story Our Purpose Diversity, Equity and Inclusion Leadership Board of Directors International What We Do Branded Services Retailer Services Experiential Services Newsroom Investors Working At Advantage Contact Associate Login Follow Us on LinkedIn Copyright © 2024 Advantage Solutions. All Rights Reserved. Cookie Settings Terms of Use Privacy Policy Cookie Policy Machine Readable...